Artisan producers of free range & fabulous rare breed meats
Eat me from extinction...
It might sound strange but through eating rare breeds we can save them. They became rare breeds because they fell out of favour with consumers. In the 1940s and 50s tastes changed and people wanted leaner meat that didn't have dark hairs. For our traditional breeds that was a real problem and it's why breed stocks dwindled and they became at risk. The rare breed resurgence will only continue if people want the product so please support your local rare breed farmer or smallholder. If there is a demand for the product then more breeding stock is needed, that means more sows and ewes out in the fields and more boars and rams living the good life to provide the next generation.

To find out more check out the Rare Breed Survival Trust.
Muddy Lovely - rearing rare breed, free range pork, hogget and turkeys near Swaffham, in Norfolk.